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The Shack – St. Louis Magazine

About This Project

The Shack, the popular breakfast-and-lunch concept from OG Hospitality Group, could have been called simply “Fun,” as that’s the simply named restaurant’s mantra.

Co-owners Brant Baldanza and Jon Fogarty had fun when creating the dish names (Starchy & Cluck, Do It Yourself, Meg Ryan) and when designing the restaurants, right down to the diner-style coffee mugs, all with whimsical sayings. Reclaimed chandeliers (once a random addition to a Shack office, “just to make it silly and different”) are part of the concept design.

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